
BON JOVI
TALENT AND BRAND MANAGEMENT

Tsunami provided global marketing and management services to Bon Jovi Management for many years, spanning multiple new album releases, world tours, strategic partnerships, miscellaneous. media and product initiatives and catalog sales campaigns.
Highlights of the collaboration included;
Delivered Bon Jovi’s highest US album chart debut with the BOUNCE album, backed up with #1 debuts in the UK, Germany, and Japan
Implemented a groundbreaking album serialization program as both an anti-piracy message and a promotional tool, receiving prominent media coverage, including the Wall Street Journal
Negotiated an EP retail exclusive with Target before album launch in consideration of a significant national media campaign
Coordinated all international album marketing events and campaigns on a territory-by-territory basis, including a highlight NFL ‘kick-off’ performance on national TV from New York’s Time Square.
Delivered a major network TV campaign for Duracell batteries, featuring a Bon Jovi live performance from Ireland
Negotiated the first-ever live remote music performance on QVC, incorporating an exclusive Bon Jovi QVC product release
