TSUNAMI LG

CASE STUDY

TSUNAMI LG CASE STUDY

Services Utilized:

  • White Label Releasing
  • Brand Management
  • Business Development
  • Marketing
  • Finance and Operations

The Project:

Tsunami formed the Tsunami Label Group in the early 2000's to launch one of the music industry's first 'virtual label' releasing options for product not attached to a conventional label.

 

Tsunami had developed the expertise and infrastructure for this service by administering the retail exclusives program at both Target and Tesco.

 

The Tsunami LG model was structured with in-house product managers coordinating teams of specialized, outsourced marketing and promotional agencies qualified in the relevant music genre. Tsunami also offered turnkey distribution services via alliances with various independent distributors and digital service providers.

 

Tsunami successfully deployed this service for a number of clients, most notably for  Universal Music Group International, releasing albums from Nick Drake, Spiritualized, Children of Bodom and Rammstein, and for the Mute Corporation, releasing albums from Moby, Goldfrapp and Richard Hawley

Our Role:

  • Coordinated all aspects of the release with the repertoire owner/rights holder and artist management
  • Supervised all creative and production elements, including packaging, manufacturing, marketing materials etc.
  • Created a comprehensive marketing plan for the launch of the product, including sales projections and a proposed P&L
  • Retained and supervised the team of marketing and promotional specialists, including radio promo, PR, digital marketing, video promotion and lifestyle marketing
  • Managed all artist promotional activities, including personal appearances and artist tours
  • Created regular reports to the client, including sales and marketing updates, financial statements and accounting
  • Provided any business affairs requirements as needed, including publishing and licensing issues, taxation matters, visa requirements etc.

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tunami

TSUNAMI ENTERTAINMENT

2525 HYPERION AVE, LOS ANGELES CA 90027

+1 323 210 2530