THOMAS WYLDE CASE STUDY
Tsunami was retained in 2013 to provide a corporate make-over and strategic business plan for internationally acclaimed luxury fashion brand Thomas Wylde. Founded by innovative British designer Paula Thomas, the company catapulted to international recognition on the back of its exclusive 'skull' designs and prints, adopted by many celebrities from Heidi Klum to Keith Richard.
Thomas Wylde was in need of a growth strategy and commensurate funding to provide its products more mainstream distribution and a more diverse consumer base, via proposed diffusion lines, flagship stores, e-commerce and licensing arrangements for accessories, such as eyewear and homeware.
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