THOMAS WYLDE

CASE STUDY

THOMAS WYLDE CASE STUDY

Services Utilized:

  • Business Development
  • Brand Management
  • Finance and Operations

The Project:

Tsunami was retained in 2013 to provide a corporate make-over and strategic business plan for internationally acclaimed luxury fashion brand Thomas Wylde. Founded by innovative British designer Paula Thomas, the company catapulted to international recognition on the back of its exclusive 'skull' designs and prints, adopted by many celebrities from Heidi Klum to Keith Richard.

 

Thomas Wylde was in need of a growth strategy and commensurate funding to provide its products more mainstream distribution and a more diverse consumer base, via proposed diffusion lines, flagship stores, e-commerce and licensing arrangements for accessories, such as eyewear and homeware.

Our Role:

  • Entered into comprehensive due diligence to provide a complete diagnostic on the Company
  • Made recommendations to the CEO, with a view to creating a long term business strategy and plan
  • Commissioned a valuation report on the Company's brand and IP as a funding requirement
  • Negotiated a 7-figure bridge loan to consolidate its various finances in preparation for an equity raise
  • Retained NY based Vendome Global Partners, a financial advisory group specializing in luxury brands to secure long term funding
  • Generated a comprehensive business plan with 5 year financial projections

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