TARGET / PEARL JAM CASE STUDY
Tsunami enjoyed a long term consulting arrangement with the Target Corporation, advising them on matters pertaining to their music business. Part of that brief was to retool the retail direct model, where the retailer gained exclusive rights to release the artist's products, including albums and DVDs. Tsunami was the first to create an innovative joint venture model, where the Artist, and retailer would share in both the risk and reward. This structure was successfully deployed at Target with artists such as Bon Jovi, Collective Soul, Ziggy Marley, but most notably with Pearl Jam.
Following its innovative work at Target, Tsunami was engaged by Tesco Stores in the UK to source and manage it's music exclusives program. Tsunami's UK office had success with releases from Faithless, Simply Red, Status Quo, the cast of Coronation St, Nadine etc
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