MY SONG IS MY WEAPON CASE STUDY

MY SONG IS MY WEAPON CASE STUDY

Services Utilized:

  • Business Development
  • Brand Management
  • Marketing
  • White Label Releasing

The Project:

Acclaimed singer/songwriter and social activist Jill Sobule joined forces with Tsunami to create a unique online platform providing diverse creative expression towards social change and political power.  My Song is My Weapon launched via an exclusive PledgeMusic drive, with a number of exclusive items, including Monster Protest Jamz, Vol. 1, a star-studded compilation featuring new and previously unavailable tracks from artists such as Amanda Palmer, Tom Morello, John Doe, Todd Rundgren, Wayne Kramer, Graham Nash, Sam Sparro, Adam McKay, Loudon Wainwright and more,

 

My Song is My Weapon was inspired by Sobule’s “When They Say We Want Our America Back (What The F*ck Do They Mean),” a satirical song penned in reaction to the anti-immigration sentiment, which received wide-ranging media attention and national exposure during Senator Bernie Sanders’ historic presidential campaign.

 

Both a virtual soapbox and online community, mysongismyweapon.com is helping people create songs, poetry, and visual art that speaks directly to issues of social change. What’s more, mysongismyweapon.com will provide an open communal space enabling users to connect with like-minded citizen activists around the world.

Our Role:

  • Coordinated a Pledge Music campaign with songs and memorabilia from artists such as Tom Morello, Wayne Kramer, Amanda Palmer, Jackson Browne, etc.
  • Produced Pledge Music marketing assets including a pitch video, marketing deck, press releases and other creative assets etc
  • Coordinated the production of Jill Sobule's music video for America Back
  • Managed the Pledge Music marketing campaign, including on site promotional activities, press and media exposure and radio promotion.
  • Currently in fundraising mode to finance the growth and resources for the platform, including an e-commerce marketplace, music releases and increased media visibility

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