CO+CO BY COCO ROCHA
CASE STUDY
PARAGON/ CO+CO BY COCO ROCHA CASE STUDY
Services Utilized:
- Business Development
- Brand Management
- Marketing
- Finance and Operations
- Online Development & Social Media
The Project:
Tsunami became a founding partner of LA based new fashion start up, The Paragon Project. Tsunami's responsibility was to manage the business and provide marketing services in conjunction with the other founding partners, who oversaw design, production and sales.
Paragon's first commercial initiative was forming a joint venture partnership with international super-star model, Coco Rocha to debut her first collection under the CO+CO label for Spring 2016.
Our Role:
- Generated a comprehensive five year Paragon business plan for near and long term funding.
- Negotiated the Joint Venture Agreement with Coco Rocha's agency
- Secured funding for the JV and executed financial agreements with Chinese investors
- Set up a companion Paragon distribution partnership in China
- Oversaw formation of Paragon's business infrastructure, including office lease, production systems, key hires, website and e-commerce solutions, social media and general admin
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