BON JOVI

CASE STUDY

BON JOVI CASE STUDY

Services Utilized:

  • Brand Management
  • Global Marketing
  • Event Management

The Project:

Tsunami provided global marketing and management services to Bon Jovi for a number of years, spanning new album releases, major world tours, various product and catalogue initiatives, online and fan club development and other strategic activities.

 

Bon Jovi was one of the first major artists to move away from the traditional artist management model and contract directly with qualified personnel and agents to provide customized support systems. Tsunami was one of the first companies to exclusively provide these specialized global marketing services

Our Role:

  • Managed all global product and marketing activities in support of the Bounce and This Left Feels Right album releases
  • Implemented a groundbreaking album serialization campaign as an anti-piracy message, receiving prominent media exposure in the business media, including the Wall Street Journal
  • Negotiated the Misunderstood exclusive EP release with Target in consideration of a major national media campaign
  • Coordinated all international album launch campaigns, including a global broadcast from Times Square to kick off the 2002 NFL season
  • Delivered a national TV campaign for Duracell batteries in support of the Bounce album and tour
  • Negotiated the first ever live remote broadcast on QVC from the Arco Arena in Sacramento, promoting an exclusive QVC product release
  • Supervised all tour marketing activities and plans in conjunction with global tour promoters
  • Bounce album debuted at No. 2 on Billboard, marking Bon Jovi's highest US chart debut to that point. The album debuted at No 1 in the UK, Germany, Japan and a number of other global territories

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