BILLY CORGAN

(FROM THE SMASHING PUMPKINS)

CASE STUDY

BILLY CORGAN, THE FUTURE EMBRACE CASE STUDY

Services Utilized:

  • Artist Management
  • Business Development
  • Marketing
  • Event Management

The Project:

Tsunami managed Billy Corgan's first solo project 'The Future Embrace' following his long term success with the Smashing Pumpkins. The Future Embrace was a 'music project', not just an album release; and was a  critically acclaimed creative evolution from his prior band's signature sound.

 

Pursuant to Tsunami's philosophy of the artist as a creative hyphenate, establishing as many touch points with the fan base as possible, the album was accompanied by Blinking with Fists, a book of poetry released by Faber and Faber, a short film seamlessly showcasing all songs from the album and a concert tour of major cities

Our Role:

  • Coordinated a network of integrated marketing partnerships for the entire' Future Embrace' campaign including Warner Brothers, Faber and Faber, William Morris, PR firm MSO, and various independent marketing and promotional agencies.
  • Coordinated the Project for all major international territories
  • Negotiated and set up the Artist's world tour schedule in conjunction with William Morris Agency (WME)
  • Coordinated Smashing Pumpkins catalogue initiatives in all major international markets
  • Supervised the introduction of the Smashing Pumpkins catalogue to all Digital Service Providers for the first time.

Tsunami's other management clients included The Dandy Warhols, Ozomatli, Tim Finn (Crowded House), Von Bondies, Al Jarreau, Tears for Fears, The Bangles and Hole.

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