TALENT & BRAND MANAGEMENT - WHITE LABEL RELEASING - EVENT PRODUCTION - BUSINESS MANAGEMENT
Bruce Kirkland’s expertise has spanned a 30 year career in all facets of the entertainment and media industries, encompassing music, film and fashion over 3 continents including Australiasia, Europe and North America. Bruce and his company, Tsunami Entertainment, offer custom business development services for the digital era, focused on the growth of brands in the entertainment and consumer products sector.
Bruce has been responsible for a number of significant “firsts” during his career, and is an industry-recognized marketing innovator;
Launched the first ever dedicated U.S. major label strategic marketing division, as President/CEO of EMI-Capitol Entertainment Properties (EPROP), which became the benchmark for similar divisions at other major labels in the U.S., and changed the way music companies monetize their catalog assets.
Pioneered the “retail direct” model for clients Target Corporation (U.S.) and Tesco Stores (UK), spearheading exclusive retail releases for major artists such as Pearl Jam, Bon Jovi, Collective Soul, Ziggy Marley, Faithless and Simply Red. Prior to that, he directed the campaign for the first ever Starbucks exclusive music release in the U.S. from Blue Note Records.
Was the first to develop the “virtual label” model, offering a turnkey, outsourced marketing and distribution solution for rights holders outside the traditional label system; provided services for numerous artists such as Goldfrapp, Moby, Suicidal Tendencies, Tim Finn and UMG International artists Apocalyptica, Rammstein, Spiritualized, and Nick Drake. The current “label services” function at major labels was modeled on this system.
Was among the first to provide a dedicated global marketing services function for major music brands, working with artists such as Bon Jovi, Sarah Brightman, and The Bee Gees.
Managed one of the biggest music marketing events and product releases ever. The Beatles Anthology project comprised three albums, a network television special and a DVD box set
Created the first ever live remote music broadcasts for QVC, with Bon Jovi, Michael Bublé and Michael McDonald.
At New York-based Second Vision, became the leading company to offer specialized marketing services for foreign-based artists in North America. Clients included Depeche Mode, Peter Gabriel, The Scorpions, Erasure, Kraftwerk, Sisters of Mercy, Sugarcubes, The The, etc.
Became one of the first early adopters of “event cinema releasing” in the U.S., overseeing the marketing and distribution for the highly successful Led Zeppelin film “Celebration Day”, depicting the band’s one-off reunion show at London’s O2 Arena.
Bruce’s music career includes the role of President/CEO of EMI-Capitol Entertainment Properties, which was at the time the largest company in the EMI Music Group and responsible for annual sales in excess of $250 million. Bruce also served as EVP of Capitol Records and directed The Beatles Anthology project, the music industry’s most successful marketing campaign with sales exceeding $300 million. While at EMI, Bruce led the product and marketing initiatives for numerous multi-platinum artists, including Frank Sinatra, The Beatles, Garth Brooks, Pink Floyd, Duran Duran, Paul McCartney, REM, Tina Turner, The Spice Girls, Radiohead, Bob Seger, Bonnie Raitt and the Beastie Boys. Prior to joining EMI, Bruce enjoyed stints as President of legendary UK-based independent labels Stiff Records and Mute Records in the U.S.
Tsunami’s music clients have included an artist who’s who, with major global brands such as Bon Jovi, Peter Gabriel, Depeche Mode, The Beatles, Sarah Brightman, The Smashing Pumpkins, Erykah Badu, Tears for Fears, Hole, Billy Corgan, Ozomatli, Al Jarreau, the Dandy Warhols, Herbert Grönemeyer and The Bee Gees; provided both global and regional management and/or marketing services for all facets of the artist’s career.
Tsunami corporate clients have included Target Corporation, Tesco Stores (UK), NBC Enterprises, Universal Music Group International, Columbia Records, TV Guide, Mute Records, Tartan Films, Concord Records, YourMobile, The House of Blues, QVC, and Fox Music.
Bruce also entered the world of feature film releasing, working with high profile indie film studios such as the UK-based Tartan Films and L.A. based Indomina Media, where he directed domestic releasing, international sales, acquisitions and business affairs. He has been responsible for the release of over 30 feature films, encompassing theatrical distribution, DVD releasing, VOD and ancillary exploitation platforms. Films included the critically-acclaimed Old Boy, Holy Motors, The Art of Rap, Detective Dee, Filly Brown, Flying Swords of the Dragon Gate, The Imposter, and Bodyguards & Assassins.
Tsunami is now focused and operating primarily in a business development role, working with international brands in music and film entertainment, media and fashion to provide business strategy, operational infrastructure and financing solutions. Bruce has most recently been consulting the internationally acclaimed luxury fashion brand Thomas Wylde, preparing the company for a significant capital raise to develop its ancillary product lines and licensing opportunities.
Thomas Wylde gained global recognition for dressing Cameron Diaz in the recent Ridley Scott film, “The Counselor”.
(c) 2013 - Tsunami Entertainment LLC